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Bloggers with Attitude So you're thinking, "Yeah, but that all is just good business sense, right? Let's not get carried away in praising the corporate leadership for simply doing what they ought to be doing.

" Then, comes today's news that Wal Mart's latest blog, Check Out, is not censored by the company but instead has been turned over buyers who can post whatever they want to post. Accordingly, company employees have been blasting some of the company's suppliers with a bluntness that would make any blogger proud. For example, a video game buyer for Wal Mart slammed a "Star Wars" film as a "debacle." And, the Wal Mart employee in charge of buying computers from Microsoft's said of the operating system, Vista: "Is it really all that and a bag of chips? My life has not changed dramatically well, for that matter, it hasn't changed at all." Some of these bloggers even know how to make news. It was a blogger on Check Out who revealed Wal Mart's decision to only stock only Blu ray high def DVDs and players, effectively killing the rival HD DVD system in the process. After its previous forays into kate spade store blogging flopped, largely because executives thought they could use blogs as simply another channel for PR, the company consulted bloggers at sites like The Huffington Post to find out how to do it right. It appears that they were told that in an age when everyone is a publisher, a blogger's voice is his/her greatest asset. So there's only one steadfast rule: Don't censor bloggers! Centralized control simply doesn't work. Hey, you got to give Wal Mart credit once again. They do know kate spade black handbag sale how to adapt. Now, if only more execs inside mainstream media companies (where unzipped blogging can and still does get you fired) would get with the program. David Weir is a veteran journalist who has worked at Rolling Stone, California, Mother Jones, Business 2.

0, SunDance, the Stanford Social Innovation Review, MyWire, 7x7, and the Center for Investigative Reporting, which he kate spade jewelry outlet online cofounded in 1977. Berkeley, San buy kate spade bag Francisco State University, and Stanford.


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